COMMUNITY Management
We’ve expanded our proprietary SFR model to serve the built-to-rent and traditional multifamily sectors. Whether you’re stabilizing a new lease-up or repositioning a legacy asset, our centralized systems, remote operations, and data intelligence tools deliver measurable NOI improvements—without inflating on-site payroll.
Property Underwriting
- Manual review of comparables to determine market rent for new leases and renewal offers using RENUs proprietary technology, RENU Analytics.
- Qualitative analysis of comparable units includes review of lot lines, floor plans and layouts, interior/exterior finishes, curb appeal, and parking among others.
Market Rent Model
- RENUs Market Rent Model derives individual rent values from the current or most recent leased rent amount adjusted over time by a weighted combination of 12+ indexes for market, zip code, bed/bath count, and square footage.
- RENU Analytics has accumulated 50M+ home sale and rental listings to-date from 20+ RETS data-feed integrations; 35% of incoming rental listings are tied to an institutional competitor.
Initial List Rent
- Manual underwriting coupled with RENUs Rent Model enables clients with data-driven recommendations for pricing decisions and loss to lease calculations on build to rent units.
- Structured process and timeline to execute pricing efficiently begins 90+ days from lease expiration for the renewal offer.
Rent Price Adjustments
- Rental demand captured on each community in real-time includes prospect inquiries, showings, applications, and survey feedback.
- Demand is benchmarked against historical performance of comparable units to guide pricing adjustments.
- Qualitative review of active listings performed every 7 days to monitor unit condition and security of each unit until leased.
Streamlined Operations
- RENU’s centralized build to rent property management group paired with local boots on the ground team members drive efficiencies at scale using systems and processes designed with predictable execution and site specific customization.
Cost Efficiency
- Optimized resource allocation minimizes client overhead without sacrificing performance.
Custom Workflows
- Construction Projects (Renovations, Turns)
- Property Visits (20+ Types)
- Tasks (Disputes, Legal, Other Escalations)
- Downtime Events (IOs, Vandalism, etc.)
- Delinquency (Late Payments, Evictions, P2Ps)
- Renewals (Multiple Offers, Negotiations)
Supervision & Management
- Activity is logged and tracked to ensure accountability of assigned tasks.
- Rich data capture supports exception management for visibility and performance management.
- Underlying data structure and integrations are developed and managed in-house.
Measurable and Sustainable Results
- Dedicated support from Asset Manager(s) assigned to each institutional client are incentivized by portfolio growth and retention.
- Defined responsibilities, operational and management procedures involved in each Client/RENU partnership to ensure alignment.
- Portfolio Reviews conducted monthly or quarterly provide our clients with insight and transparency into:
- Portfolio and individual community performance
- Opportunities for improvement & partner alignment
- In-flight projects and initiatives
- Robust performance analytics offered through a range of pre-built dashboards in Tableau and direct-feed data solutions via Snowflake.
Traffic Generation
- Social media ads and ILS listings highlight both the features of individual units and charm of the overall community.
- Community landing page displays current unit availability via interactive map and may be customized to highlight unique on site amenities or nearby attractions.
Automated Follow Up Sequence
- Tailored messaging for all prospect stages: broad insights for early searchers, simple self-guided tour sign up for those who want to view a home in person, and a direct path to apply for those ready to lease.
- Omnichannel approach engaging prospects with the medium they prefer.
In-House Management
- Standardized rent collections and eviction management processes that comply with local state and county law are supported by trusted local counsel and nationwide partnerships.
- Eviction management procedures follow a specific set of qualifiers including delinquent rent, payment and evictions history, and resident responsiveness.
- Payment plans, cash for keys (C4K) and rental assistance are utilized as supplemental strategies to maximize rent collections and minimize bad debt.
Average 30-Day Collections Rate: 98%
Community Operating Model
National BTR & MFR Footprint
RENU manages build-to-rent and multifamily communities across the U.S., offering scalable property management solutions in key growth markets. Our national footprint ensures consistent operations and investor confidence regardless of site location.
Gain An Edge with Community Management
From initial underwriting to final lease-up, RENU combines deep expertise and a hands-on approach in build-to-rent and multifamily communities. Our goal is to make each community thrive from day one, with tools and support that simplify processes, reduce delays, and elevate the resident experience.
Why RENU?
We raise investor expectations by consistently delivering outstanding results.
Proprietary Analytics Platform
RENU’s proprietary technology powered by 15+ years of sale and rental listing data enables clients to streamline their property acquisition endeavors with speed and precision.
Centralized Management
Centralized command uniquely positioned within our business helps protect our clients’ investment by ensuring operating procedures and quality control are upheld throughout the entire property lifecycle.
Local Operations
Stationed boots on the ground with invaluable local market knowledge oversee construction projects, maintenance, and security, providing our clients with on-site visibility and peace of mind.
